Director of Growth

Position Type: Full Time
Reporting to: President
Location: Toronto, Canada (Remote OR Toronto)

“Normative” means strong views about how the world ought to be, and that’s exactly how we feel about how innovation should be practiced. We’re a next generation consulting firm leading a movement towards evidence-based innovation. With ideas and work featured in publications like Fast Company and Time Magazine, we help business leaders prototype new business opportunities to evaluate product-market-fit.

For ten years, we’ve quietly refined our craft and built a unique offering we know the market needs. Now, we’re ready to share our approach to innovation consulting with the world as we rapidly scale the team.

We’re looking for a talented and motivated individual to join our team as Director of Growth. In this role, you’ll act as the tip of the spear, helping to share our story with the market. With the full support of the executive team, you’ll lead outreach efforts to prospective customers, and be supported with team members and resources to make it happen.


What you’ll be doing day to day

The mission is clear – we need you to channel passion and energy for Innovation Services into generating awareness and interest in Normative. In this role, you’ll be asked to:

  • Develop pursuit strategies for high-value verticals and organizations
  • Identify, do outreach, and qualify new prospective Normative buyers
  • Maintain relationships with prospective customers
  • Develop vertical and domain-specific campaigns
  • Conduct research to understand potential client and vertical challenges
  • Use emerging growth-engineering methods to generate leads
  • Identify novel approaches to activating the Normative brand in market
  • Work with cross-functional team members to create business proposals
  • Participate and / or lead pipeline strategy and management activities

What we offer

We’re a passionate, bright, inclusive team working on the cutting edge of innovation. With a market-validated offering, and a target customer who leads the forefront of business model innovation, we offer:

  • Mentorship and guidance in the emerging field of product innovation
  • Support in expanding your business network
  • Exposure to emerging domains including Smart Cities, MedTech, AI, and computer vision
  • Resources to help exceed your performance targets
  • Competitive, performance-based compensation only held back by your ambition
  • Flexible work environment, with option to work remotely
  • And... an opportunity to help define programs that help shape the world

We succeed if you succeed, and we’ll do everything we can to help make that happen


What we’d love to see

We know people passionate about growth come from a lot of different backgrounds. That’s why, first and foremost, we hire for culture. Passion (ok, obsession) with product-market-fit and evidence-based innovation is the cost of entry. From there, you need to be an amazing storyteller with an uncanny ability to understand a person’s business challenge.

Here’s our unicorn:

  • A Brilliant Storyteller. Someone with the ability to craft a narrative that can capture attention.
  • An Amazing Communicator. Incredible written and verbal communication. If you have a point of view on the Oxford comma, that’s a good start.
  • A History of Pipeline Success. You’ve spent a minimum of 7 years successfully doing business development or sales in a services or startup environment. Bonus points if you’ve been in a consulting firm or user experience design firm.
  • A Smart Strategist. You’ve seen the business world, either through your degree or your work experience. You understand that there’s a problem behind the problem, and you can show that you’re good at finding it.
  • A Quarterback. When we think of a quarterback, we think of someone who takes direction from a coach, assesses what’s in front of them, and helps lead the team to an amazing outcome. We know that some people drawn to this line of work are lone wolves – that’s not really our style. Our team experience is shaped by the quality and design of our programs, so you must play a role shaping our opportunities.
  • An Experimenter. Define a test, generate data, push forward or pivot. We want a team member who practices our approach to evidence-based innovation.
  • A Person with A Head Start. If you’ve got a network of potential innovation contacts who trust you, it’ll help let you refine your approach to our offering.


We’re ready to tell the Normative story to the world. Do you think you’re the right person to help us tell it? If yes, send your resume/linkedin and a cover letter telling us the story about why you’d be a great fit to careers@normative.com.

At Normative, we have a growth mindset: we strive to be constantly learning and pushing ourselves to be better. We know different voices bring new ideas to our organization. We encourage applications from candidates of colour, women, queer candidates, candidates with family caregiving responsibilities, immigrant candidates, transgender candidates, and candidates with disabilities.

We design your future.

Being an innovation leader means having to make difficult decisions every day with imperfect information. You imagine new possibilities, but they are obscured by the complexity of a world that never stops moving.